Although color psychology isn’t an exact science, there are some basic ideas that pros in the marketing world use to help sell their products. So, in a way, yes, the colors of your walls and front doors may impact the sale of your home either negatively or positively.

Being human, we have emotional reactions to things, especially color, and our sensory perceptions of color tend to be pretty consistent. While individual reactions may vary from person to person, it’s commonly known that some colors can incite positive or negative reactions. So instead of relying on trends, trust your feelings and try studying a color wheel, like the one pictured below. They are simple to read and show you which colors complement each other, and which ones cancel each other out.

Color Hues

Beginning with the basics, there are three primary color hues: blue, red and yellow. When they are mixed and combined in different ways, they produce all the other colors of the spectrum which are then divided into warm and cool tones. Now, this is where things can seem a little complicated: we as humans are able to recognize millions of different colors but subtle differences give us all unique reactions.
So, the short answer to the above question, “Does color help when selling your home?” is yes, but there is a little more involved in it.

The Dynamics

Both your exterior and interior colors play a vital role in attracting, or distracting potential buyers, so when thinking about refreshing the color scheme, take some time and study the basics of color psychology. Remember, when selling your home, the end goal is to appeal to as wide of a buyer pool as you can, this is why most real estate agents recommend you stick with “neutral” color tones because it’s “safe”.  But playing it “safe” isn’t your only option. In addition to learning more about how colors effect people, take a drive through a popular neighborhood, or pop into an open house or two. Pay attention to the exterior colors that are attractive. When inside a home, look past the decorations and imagine the rooms empty. Consider the different colors and take note that usually the most appealing homes are the ones that have a unifying theme. Now we aren’t saying that every room in the house needs to be the exact same color, but more simply that colors throughout the home should be compatible, not combative.

Make a Plan

When you take time to reflect on your own reactions to colors, you can better help your real estate agent market your home. Let’s say you love the cool color of teal because it reminds you of our beautiful beaches, think about painting your front door teal and adding teal accents to other parts of the house.
Or maybe you find warm earth tones like yellow and orange make you feel cozy, try to emphasize that comfort feel with different shades subtle oranges and yellows throughout the home.

For more about Color Psychology please visit ColorPsychology.org where you can learn about how certain colors affect us, what emotions they may be associated with, and which colors they relate to.
If you are looking for expert guidance in real estate or have questions about utilizing color psychology to your advantage, don’t hesitate to contact us. We’re here to assist you in making your home selling experience a successful and fulfilling one. Contact us today!